In this landmark marketing report, NBS and Glenigan deliver the results of their first joint marketing survey, the ‘Construction Manufacturers’ Marketing Index’.

The report covers:

  • Trends for using particular channels or tools
  • Differences in approach within the industry and how it compares with other industries
  • Experiences and methods used by different companies
  • Marketing budgets – and how they are being applied across marketing channels

It also contains people’s perceptions of marketing in construction, and what the future marketing landscape could look like for the industry.

FIS Chief Executive Iain McIlwee said:

“It is ever more interesting to compare how communication is developing.  Design and specification continues to evolve almost as fast as the channels and methods open to reach them – it isn’t getting any easier to target information in the right format in order to win and protect specifications.  It is great to be collaborating with Glennigans, NBS and other leading trade bodies to deepen our understanding and help better target resources of our members”.

This report is incredibly valuable to those supplying products to the construction industry: a way of benchmarking your marketing against others and, perhaps, learning something new that you can apply in the year ahead.