FIS Skills launches its flagship social media competition ‘I Built This’ today. As an image-led campaign, utilising the Instagram and Twitter platforms, it is designed to attract young people, those who work in the construction industry and the general public. By submitting photographs of something that they have built, using the hashtag #iBuiltThis2017 the aim is to promote the UK built environment in a fun and inspiring way.
The competition will run for a period of three weeks, with submissions being accepted from 4 September. Winners will be announced at UK Construction Week which takes place from 10 to 12 October 2017 at the NEC in Birmingham.
FIS Skills Delivery Director Helen Yeulet said: “This is a part of FIS Skills’ ongoing vision to drive change and a better understanding of the industry and the opportunities within it. The competition aims to utilise the pride in an individual’s achievements to assist in improving perceptions and image, increase careers awareness and engagement nationally.”
Chief executive David Frise added: “The only way to close the skills gap and improve industry perceptions is through strong collaboration and working together. This campaign provides the partnerships to join the dots across the industry with educators and potential new entrants and engage with young people in a fun and exciting new way.”
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